Harry Richie's Jewelers

A reimagined store experience focused on authenticity, luxury, and romance

Location | Multiple Locations, Oregon
Project Type | Commercial Interior
Size | 1,000-3,500 SF
Completion | 2009 - 2012

Architecture | Studio.e Architecture, Jan Fillinger, lead architect + principal Interior Design | Jan Fillinger; Mike Hopper Interior Design Lighting Design | Jan Fillinger, Mike Hopper, Greg Hansen / BHE
Contractor  |  Berlincourt Contracting
Casework Design | Jan Fillinger; Mike Hopper Casework Construction | Yankeebuilt LLC

Photography | Peter Eckert

Designed as the next evolution of Harry Ritchie’s Jewelers, this series of highly customized stores brought the brand into modern focus. The store experience blended the brands image of glamor, luxury, romance and timeless elegance with an authentic experience focused on Love and Family.

An elegant, timeless palette was developed for the first store prototype, with a focus on highlighted contrasts. Materials exuding warmth - wood cases, carpet, venetian plaster- were paired with refined counterpoints - shimmering surfaces, brushed steel, silver fixtures - and hint of the playfully feminine - pleated gauzy curtain column covers.

Five different shopping zones were connected around a beautiful, sculptural - yet functional - cashwrap accentuated by a custom fiber-optic “star constellation” imbedded in the ceiling.

Branding through the use of display, signage and graphics was carefully considered and designed to be inseparable from the architecture. These sensual layers of materials and forms were bound by the signature branding element, a custom Love Graffiti wall - a landscape of swirling love poems, tumbling gems, flora, and moonlit sky.